Every now and then, a trick can draw a bit of glee (especially during Halloween). But no one likes to have the wool pulled over their eyes, especially when it’s a wolf disguised in sheep’s clothing. That’s why Reliabank focuses on the “treats” that distinguish us as trusted lenders and keep our customers coming back for more.
We won’t jeopardize our hard-earned reputation by peddling goods and services our customers don’t want or need. We do not rely on impersonal credit scores or lend by committee to determine to whom we extend credit. We bank the old-fashioned way—one customer, one loan at a time. It’s been our philosophy since the bank’s founding over 100years ago, and it continues to help us serve the unique needs of our customers today.
Community banks’ relationship-based focus has made us America’s favorite lenders, with approval ratings from borrowers that exceed those of megabanks and online lenders, according to a Federal Reserve small business credit survey.
It is not just proximity that wins repeat business, however. Unlike credit unions and the Farm Credit System, Reliabank effectively serves both individuals of modest means and agricultural borrowers without taxpayer-funded subsidies.
We put our tax dollars to work right here in our local communities, helping to support local police and fire departments, schools and other municipal services. And Reliabank helps fortify our community through philanthropic outreach and civic service.
From volunteering at local food banks, to hosting events such as our annual Make A Wish SD golf tournament, our Reliabankers know the importance of supporting our communities.
The treats don’t end there. Nearly one in three U.S. counties are only served by a community bank, and community banks focus a relatively large share of their resources on low- and moderate-income tracts. It’s the community banking way.
In fact, community banks fund more than 60 percent of the nation’s small businesses, which account for two out of three new U.S. jobs annually. And we fund more than 80 percent of agriculture loans.
We won’t disguise tricks as treats or leave customers holding the bag during times of need. Our fates are linked, so when good things happen for you, Reliabank and our community win as well. That’s the community banking difference, and it’s pretty sweet.